This text is a comprehensive, in-depth examination of the influence of surfing and surf culture on the modern cultural landscape, from film, music, fashion, photography, art, skateboarding and lifestyle. The book examines the history of modern surfboard design and culture from 1900 to the present day, and features over 100 surfboards. The myth of surfing as promoted through related activities and by-products such as skateboarding, photography, film, clothing and music are explored and assessed in terms of their socio-economic impact.